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Friday, April 13, 2012
75 Ultrabook Designs on the Way, Prices Maybe to Reach $699
Posted on 1:53 PM by Admin
Intel said on Wednesday that 75 Ultrabook models are already in
development and will include new form factors such as hybrids that can
switch from laptops to touchscreen tablets.
The chip maker also expects Ultrabooks will reach a starting price of
$699 within several months by the back-to-school period this year, as
the company works to boost retail visibility of the Ultrabook form
factor through a new marketing campaign. Currently Ultrabooks are priced
from about $800 upwards.
Intel announced the Ultrabook
concept last May, aiming to create new laptops that are not only thin
and light, but also feature long battery life and quick turn-on times on
par with tablets. To support the development, Intel has invested $300
million in companies that develop new technologies for Ultrabooks.
Since the announcement, 21 Ultrabook devices have hit the market, but
more are on the way, said Kirk Skaugen, Intel general manager for the
PC Client group. Newer Ultrabooks will come with several new features
including touchscreens for Windows 8 and hybrid designs, he added.
"I think we can deliver the best of a tablet, and the best in what (users) know in a notebook," Skaugen told reporters.
Earlier this year at the Consumer Electronics Show, Lenovo unveiled an Ultrabook device called the IdeaPad Yoga,
which has a touchscreen display that can flip into a tablet. The device
runs Windows 8, which Microsoft will release later this year.
To highlight Ultrabooks, Intel has launched a "multi-hundred million
dollar" advertising campaign for the devices, which will lead to new TV
and Internet advertisements, Skaugen said.
As part of the campaign, Intel will also create "Ultrabook experience
zones" in retail stores, to better set apart the devices from
traditional laptops. "In order to be compliant to that section, you have
to meet a series of tests that Intel is putting in the market place,"
he said. These tests require devices to meet set requirements, including
how thin the device is and how fast it accesses data.
"Intel plans to ensure Ultrabooks have a consistent experience. And
if it's too thick it won't be called an Ultrabook," Skaugen said. "It
won't be allowed to be called an Ultrabook because Ultrabook is a
trademark of Intel and we can protect the trademark."
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