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Monday, May 14, 2012
Facebook's Future: Mobile Advertising!!
Posted on 12:38 PM by Admin
Facebook CEO Mark ZuckerbergFacebook
users are increasingly accessing the online social network via their
mobile devices, a trend the company expects to capitalize on through
advertising as it prepares for its IPO.
In March, the average Facebook mobile user engaged with the social network for more than 7 hours, according to comScore. That's a lot of head-down time to which Facebook has to respond.
Facebook chief Mark Zuckerberg, who was on the road last week talking
with investors about the company's growth strategy, said his top
priorities this year are to transform Facebook's mobile and advertising
experiences and further integrate online apps into the platform, reports
Reuters.
[See more: 25 Facebook Apps for Savvy Users]
With more people than ever using smartphones and accessing sites like Facebook on them, the big question
is how the company can make more money with advertising on mobile. You
can bet Facebook will figure it out considering advertising is the
reason Zuckerberg and other insiders are about to become extremely rich.
For users, more advertising on mobile is somewhat of a drag, but there's
utility involved as well. A lot of what we're doing on and with our
mobile devices is being tracked by scads of application developers and
device makers who aim to improve their products and marketing activities
because they know what we like, where we go and how we spend our money.
Facebook wants that data, too.
Source: comScoreThe
ads we'll be seeing on mobile will increasingly be highly relevant and
the time is coming when we'll get offers and ads pushed to our phones
the minute we step over a retailer's threshold at the mall.
Facebook is "just getting started" with its mobile app, said Zuckerberg,
who explained last week at an investor event that as Facebook collects
more data, such as location and which friends "like" certain products
mobile ads will be better targeted to users.
Facebook's initial public offering is set for this week and media
outlets are stirring up a frenzy, reporting on everything from whether
the company is overvalued at $96 billion to which character traits
propel Zuckerberg to give speeches to groups of big-shot investors
wearing a hoodie sweatshirt. Facebook's mobile future is also getting a
lot of attention.
What’s your take? Are you looking forward to getting offers and
personalized ads on your phone that can steer you to products Facebook
knows you or your friends like? Or will they merely be a deterrent to
using Facebook while on the go?
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