The
rumor mill favors some big news regarding Microsoft’s Windows 8
tablets, but the Los Angeles location would seem to indicate that
Microsoft may have an entertainment angle in play, as well, perhaps a
content store that will challenge Apple’s iTunes, Google’s Play, and
Amazon’s services on its Kindle Fire Android tablet.
Several analysts theorized that, as an entertainment capital, L.A.
could offer the backdrop for media content on any new tablet, including
games, movies, or more.
Rob Enderle, an analyst at Enderle Group told our sister publication
Computerworld that Monday's announcement could be an Xbox-like tablet
subsidized with games that users would buy. "Xbox does do announcements
in L.A., and they did just announce Xbox SmartGlass at the E3," Enderle
said.
Or, he added, the news could be merely a speculative product
"designed to get the industry excited" with a focus on the tablet as a
content-consumption device. "Content is where I think Microsoft is
focused."
Another possibility: That Microsoft may be getting into the hardware business itself, manufacturing its own tablet.
Whichever path Microsoft announces Monday, one thing is for certain.
Windows 8 tablets are coming, and they’re coming soon. The question is,
what will they bring to the party that other comers haven’t? And will
these tablets be able to mount a credible challenge to Apple’s iPad, or
the mounds of Android 4.0 tablets?
Here are five things that Microsoft and Windows 8 tablets need to have to make an impact.
Easy Content Acquisition
Apple
and Amazon have excelled in making it dead simple for consumers to shop
for their music, videos, and TV shows. Apple makes downloading content
for local use as easy as it gets via iTunes, while Amazon makes it easy
to download and stream from its cloud services (the Kindle Fire’s
limited local storage makes it less viable to store your media locally).
Google’s Play store lets you shop for music, but it remains a bit
awkward. And movies are still merely rentals, not buy-to-own. No TV
shows in sight.
Microsoft tablets have a huge opportunity to take a lead here, if the
company can master the shopping experience and cover its bases across
music, movies, and television.
Competitive Pricing
Even
though we’ve heard the first tablets announced in early June at
Computex, we haven’t seen anything firm about pricing. Microsoft tablets
will need to come in at a price that’s, at the least, competitive with
its Apple and Android competition. And ideally, at a price that
undercuts the competition--just enough so that consumers take notice,
and are enticed to consider something new.
Hitting this kind of pricing may be difficult, however, if reports
that Microsoft’s charging manufacturers around $80 to $90 for the OEM
version of Windows RT prove true. (
Windows RT
is the version of Windows 8 that’s designed for use on system-on-chip
ARM processor-based tablets. These tablets are the ones that will most
directly compete with Apple’s iPad and the variety of Android tablets.)
Better-Than-The-Rest Specs
Microsoft
tablets will be, arguably, more than just fashionably late to the
tablet party. As such, tablet makers need to eschew last year’s specs,
and go straight to something that will get shoppers’ attention. And like
it or not, specs do get attention.
Things like a minimum of 32GB of built-in storage, and a high
pixel-density display (at minimum, a resolution of 1920 pixels by 1200
pixels, which is less than iPad’s 2048-pixel-by-1536-pixel resolution
but superior to the existing baseline resolution of 1200 pixels by 800
pixels on a 10.1-inch display) feel de riguer.
And upping memory wouldn’t be a bad move, either; current tablets are
locked at 1GB of memory, but 2GB could go a long way to smoothing the
playback experience while using the tablet for other tasks, too.
True Multitasking
Today, you’re still somewhat limited in what you can share among apps
in the Apple iOS and Google Android worlds. Often, the limitation is as
much due to the app itself as it is the OS.
I, for one, crave a multitasking experience that works as smoothly as
it now does on my laptop or desktop--and that’s something that, in
theory, Microsoft Windows 8-based tablets and the apps written for
Windows 8 Metro will bring to the table.
Sharing of Apps and App Data Across the Tablet and Laptop/Desktop
There are lots of cool apps created for iOS or Android, but the
reality is those apps are locked into whatever mobile OS they were
written for. The interoperability promise of Windows 8 is huge: Buy your
app once, and use it on tablet, on laptop, on desktop.
Windows 8 Metro interfaceThat’s the promise of how Microsoft has billed its Metro interface, but we haven’t seen it in action. Yet.
The above is, in part, a pie-in-the-sky wish list. The multitasking
and app sharing could pan out, as could the content ecosystem. But I’m
concerned about where Windows tablets will fall in price and specs.
I do believe that Windows 8 tablets will face an uphill battle
challenging on price, especially without subsidization (and I don’t mean
false subsidies through carriers) or Microsoft offering a concession on
how much it charges OEMs for the Windows RT operating system.
Jack Gold, an analyst at J. Gold Associates, theorized to
Computerworld that, if Microsoft does announce a Windows RT machine, it
will probably cost $600 to $800, the price tag most observers expect
other RT tablets to carry, "unless Microsoft plans to take a loss on
each device sold because they have to buy the same components as
everyone else."
Gold said Microsoft would not ultimately be able to compete with
Amazon on price since costs would be higher for an RT machine and
because there is no clear pathway for Microsoft to recoup subsidies it
might pay to attract consumers.
There's also a possibility that Microsoft may show off a reference
platform on Monday as an example of what the Windows RT machine could
do, Gold said. That would be the design that other manufacturers, like
Asus, Lenovo, Acer and others, would implement.
However, Gold thinks that Microsoft would not want to compete with
its own vendor ecosystem. "That makes about as much sense as Microsoft
building PCs to compete with HP, Dell, and others," he said.
Redmond Still Thinking Inside the Box?
Finally, as for the specs, I think what we’ve seen so far indicates
that PC makers are treating Windows tablets as they would other
categories, and they’re not thinking outside of the traditional PC box.
This is the same kind of product planning reasoning that explains why
it was Apple, and not a PC maker, who introduced the first laptop with a
Retina display. And that kind of thinking could keep Windows 8 tablets from achieving their full potential.
No Response to "Microsoft Tablets: 5 Things You Want to See!!"
Leave A Reply